Beauty biz: hidden beauty

Some things are just better covered uptheBalm_timeBalm_Concealer_7_5g_1370527094

“time Balm” concealer review.

A friend of mine in the know told me that this was “the best concealer ever” so I went on a hunt for it.  When I couldn’t find it at Sephora I stopped searching but as luck goes I recently came across it by accident in a local boutique.

My thoughts:

Texture – soft and creamy but it stays put and doesn’t cake.

Naturalness – It has absolutely no shine to draw attention to the area and looks natural.

Coverage – medium to full (you can build coverge but a little will go a long way).

Ingredients – Packed with beneficial ingredients including Vitamin A, Vitamin C, Vitamin E, Soybean Oil, Panthenol, Linoleic Acid and Phospholipids.

Packaging – so-so but it is easily portable which makes it perfect for travel.  It comes with a little sponge but you don’t really need it – fingers are fine.  Maybe the sponge helps to make the product last longer.

*A lot of women use concealer to cover up dark under eye circles but I tend not to use it for this reason as I’m always worried it will bring more attention to the area.  I’ve read that this works well for under eyes but can’t vouch for it myself. Great for spot coverage and redness.

BONUS: the company makes a perfect face primer – on my wish list for next time.

Where to get:  In Vancouver – Wish List Boutique (2811 West Broadway) $20

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