Since when do you equate state-of-the-art Apple products with real ART? Only when you’re located in the BIG Apple and you have the coolest art exhibit that happens to be located in one of your meeting rooms.
A meeting room in the Fueled Collective, which is an 18,000 square foot co-working office space that is home to over 30 of the most exciting startups in NYC.
Artist Evan Desmond Yee was invited to install his renowned “The App Store” in the Fueled *Collective and by blending modern technology with creative humour he managed to turn it into the most twisted Apple Store you’ll ever come across.
At first glance it looks like a place where you’d buy an iPhone with all the same furniture and style of an actual Apple Store but with the strangest, most fascinating art displayed as objects for sale.
The exhibit is a stinging commentary on how we’ve all become addicted to gadgets, tech and startup culture and how it’s all changing the human condition.
The satirical nature of the show is inspired by Aldous Huxley’s Brave New World and Kurt Vonnegut’s Player Piano, both dystopic novels. Yee did a ton of research on what tech is new, what trends are hot and what apps people are buying. And it’s a satire on himself as the average consumer.
“An apple a day keeps more people at play”
The brilliant exhibit is open to the public at The Fueled Collective – 568 Broadway, 11th floor (Prince Street building) in Soho.
For a QUICK FIX:
The idea behind this is I want to be satiated quickly (not completely). Put 3D glasses on and look at this advertisement, but you will only be somewhat satisfied by this. It isn’t the real experience. It’s just what we all do now.
ABOUT the Collective:
*The Collective was started by Rameet Chawla and Ryan Matzner as a new business to complement the company’s lucrative app development firm, Fueled.
Chawla has been involved with the tech industry since 2004. His primary company, Fueled, makes gorgeous apps for heavyweight companies like Porsche, Ducati, Proctor & Gamble, Hallmark, and the Chicago Bulls, to name a few.
Chawla envisions The Collective as a place where his company can work alongside like-minded startups to further collaboration and community. He spared no expense designing and hand-crafting many of The Collective’s staple pieces.
What has resulted is an extremely luxurious, comfortable, and classy office space that would make even the top office designers jealous. A single desk will set you back $650 per month and they are all gone ahead of today’s big reveal.
For companies that want to secure a spot in The Collective, all hope isn’t lost. There is a waiting list you can sign up for. But if you’re dying to see The Collective in person you can always arrange a personal tour.
Source for About the Collective: Kevin Smith & Daniel Goodman for Business Insider