Emilio Pucci (1914-1992) was crowned “The Prince of Prints” by the international fashion press and hailed from one of Florence’s oldest and noblest families. The press were smitten by his exuberantly colored prints and simple, effortless designs, so radical for the time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns — must-haves for the jet-set crowd. Not to mention a good friend of mine who is in the process of buying out the recently re-launched Pucci sunglass collection that bears her same last name.
The Pucci brand is famous for its pattern with geometric prints in a kaleidoscope of colors. Not for the faint of heart. Along with swimsuits, scarves and lounge wear for suburban moms, he designed uniforms for flight attendants, insignia for the Apollo 15 astronauts and outfits for Jacqueline Kennedy Onassis, Marilyn Monroe and even Madonna.
Pucci is today widely known for its fashionable luxury items and is 67% owned by the French Moët Hennessy-Louis Vuitton Group.