We went to Ernest Coffee in Palm Springs for coffee and an almond croissant and then got thirsty for some water. But they had no bottles – because all its water came in boxes. First time for everything.
I try to do my part as much as possible for the environment as only one little person can. Which means carrying reusable bags and often lugging around a reusable water bottle but admit to buying bottled when it is most convenient – like travelling.
The company calls itself Boxed Water Is Better and describes itself as part water company, part art project, part philanthropy. That is more than a little affected, but the simple, chic design and the creative approach to selling water will probably pique some interest.
It started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit—they found that it shouldn’t be bottled at all, but instead, boxed. So they looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.
Their argument for why boxed is better?
- 76 percent of the box is made from a renewable resource—trees—making it one of the most sustainable beverage packages available.
- Those trees come from certified, well-managed forests.
- The boxes are shipped flat, which is significantly more efficient than shipping empty plastic or glass bottles.
- The boxes are recyclable—where facilities exist.
- The company plans on donating 10 percent of its profit to organizations working to improve access to clean water, and promote reforestation.
Are you aware:
About 30 to 40 billion plastic water bottles are discarded each year, of which 90 percent end up in landfills rather than recycling bins.
Let’s not even consider all the fossil fuels wasted in producing the bottles and trucking them around the world.
But bottled water remains a huge convenience. Let’s be honest: We can all try to do our part to help the planet but convenience is still key.
Photos: d. king
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