Stylish Food – Gucci’s Haute New Restaurant

 When I think dream of Gucci, what usually comes to mind is:

 

 

 

 

 

Instead of THIS:

But when in Rome Florence you can now dine out Gucci-style.  It appears that the latest trend is mixing famous high-end fashion houses with cuisine.

The Italian fashion house has opened a 50-seat restaurant, Gucci Osteria, in Florence where three-Michelin-star chef Massimo Bottura will serve up high-end dishes.

The Gucci restaurant is sited behind the walls of the 14th century Palazzo della Mercanzia building, overlooking the city’s most famous square, Piazza della Signoria. Visitors can treat themselves to the likes of Parmigiano Reggiano tortellini, Peruvian-inspired tostadas, pork belly buns and mushroom risotto for €20 to €30 euros per dish.

Few strategies come without an element of risk, however.

*Bernstein analyst Mario Ortelli said that if luxury companies did not provide a gastronomic experience that matched their other goods, it could dilute their brands. “The experience has to be luxurious and recognizable,” he said.  At least fashionably plated right?

“Food is luxury as much as fashion,” said Stefano Cantino, strategic marketing director at Prada, which owns exclusive Milan patisserie Marchesi.

“Barriers have been broken.”

The Gucci Osteria restaurant is part of “Gucci Garden,” which includes an exhibition area, a bazaar-like boutique and a cinema room. “Haute couture and haute cuisine are a recipe made in heaven,” chef Bottura told reporters.

So if you can’t have that special Gucci bag or pair of loafers you can always get a loaf of Gucci bread.   But to do so, you still have to get to Florence.

btw, just because you asked….this is my new favorite neutral:

Source: businessoffashion.com

*Bernstein is widely recognized as Wall Street’s premier sell-side research and brokerage firm, with a global equity trading platform that spans the U.S., Europe, and Asia.

 

 

Food: Italian Potluck – Milan Expo 2015

From May 1 through October 31, Milan is a hosting an international pot luck dinner antipasto-platterat Expo 2015, that once-every-few-years universal world fair where countries come together for a thematic event. This year’s theme, “Feeding the Planet, Energy for Life,” will explore food culture and sustainability as seen through 170 country and corporate participants.  This is my kind of Expo!

Together they are bringing food conversation to the table in a multi-cultural village of pavilions, theaters, conference halls, and parks where food finesse is just an hors d’oeuvre and tastings plus table talk are the main courses.

Naviglio canal at night

Naviglio canal at night

Pavilions make up the core of Expo 2015: Unique stand-alone structures that share food ideas and concepts and are architectural celebrations in their own right.

The Italian Pavillion

The Italian Pavillion

Focusing on food discussions, the Expo village brings together countries and food concerns in different Clusters. Countries will ask you to think differently about what you know about food through dedicated topics like grains, coffee, chocolate, and climate zones. The Slow Food pavilion celebrates the Italian-born movement and radicalizes it for the 21st century. Pavilion Zero and Future Food District (created with MIT’s SENSEable City Lab) are poised to take you back to the future. And if you’re bored, there’s always Cirque du Soleil‘s Allavita! at the open-air theater.

It’s food. It’s a celebration of food. And it’s chefs celebrating. Some of the world’s biggest kitchen names will be heading to Milan for demonstrations, conversations, and even a little giving back. Italy’s top chef Massimo Bottura and 40 of his famous friends will take host a charity kitchen and cook with Expo leftovers at the Refettorio Ambrosiano.

Spaghetti Bolognese

Spaghetti Bolognese – I just made a batch

If you go: It’s a six-month food party. You’ll need a game plan and a great pair of walking shoes. Visiting the Expo is like heading to a food-focused theme park. You are going to want to take your time and to be there for more than one day.  Why don’t you make it a holiday? Milan for Food and Shopping...Cosa c’è di meglio (what could be better)?

From Milan: The Expo is in Rho, 20 minutes northwest of Milan’s city center.

Source: Forbes.com – Erica Firpo for Fathom