The Power & Business of Blogging

BLOGGING, as it so happens is quickly becoming part of our culture. You never know exactly what will draw people to a blog.BLOG2

You’re reading this but have you ever wondered “what exactly is a BLOG?”

Debbie_BLOGIt took me a while to figure this one out.
  A blog always sounded so….blah. In simple terms, a blog is a website, where those referred to as “bloggers” write stuff on an ongoing basis. Most are not seasoned journalists (although with the way newspapers are going some are) but each have something to offer and a point of view. Readers can read & refer to whatever is new, make comments, link to it or email you. Or not.  Finding a blog: people know about it by referral, going to your website or they can find it by accident by typing in a “key word” looking for something specific which brings them to your blog page.  You can then follow someone’s blog by typing in your e-mail address & getting frequent updates but more often than not, people will directly visit the blog site itself.  It’s not unusual to have as many or more visitors than followers.  Every morning I look forward to checking a few blog sites that I’m drawn to.

The power bloggers –  they appeal to what people are looking for
The power bloggers –  they appeal to what people are looking for

     Blogs appear on the news pretty often these days. For example, a reporter is tipped to a story by a blog, or a blog reports another angle on a story. Blogs show up in magazines a lot, too.  For instance InStyle Magazine for the past six years has featured a “Best of the Web” descriptive issue on hundreds of amazing and not-so amazing sites and apps.  One of the things that is so remarkable about blogs is their simplicity.  Short and sweetly to the point.  People lose interest so quickly but sometimes keeping things short is not such an easy feat.

A blog is also a personal diary, a daily stage, a collaborative space or a political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts and those sourced from others. Memos to the world.  Sometimes blogs are very specific one-topic subjects. I thought at first this blog would attract mostly women but I’m finding out that there are as many men who check in (although not everything appeals to everyone), a wide variety of ethnicities, age & careers.  That makes me feel good.

Your blog is whatever you want it to be.  Like magazines, there are tons of them, in all shapes and sizes, and there are no real rules (I like that).

Blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.

     Making a Living. Many don’t.  Most working bloggers cobble together an income from various sources, and their personal blogs are only  part of that income. So making a living (or even part of a living) as a blogger does require creativity, discipline, courage & perseverance…but not necessarily fame.  Although some bloggers have become famous and some famous people (like Gwyneth Paltrow) have blogs that have cult followings.  Income can come by way of advertising, links to sites that sell things or shopping pages on your own site.  Then there are the perks because bloggers (not everyone of course and depending on what they write about) get invited to many types of press worthy functions.  Everything from special events, restaurant openings, store/product launches, concerts and the occasional trip.  I met a food/travel blogger recently at an opening and that is her job.  Basically many successful blogs can translate to full time careers.  I’m working on it and I’ve pretty much covered all my bases. To date I’ve been invited to events & functions to do with fashion, beauty, food + theatre mixed with a little art & music. Travel to follow…

One in a Million:

For me it started out as an add-on to my growing e-commerce website.  Just another way to promote my products by sharing more information of and about them.  Then it became more of an outlet & platform for contributing thoughts about other interests which didn’t have anything to do with my products at all.

This is where I’ve left things – a bit of this and a bit of that.  A daily compilation of  little personal things I care about & curiosities that may also be of interest to others.  An assemblage of inspirations for fashion, design, art, recipes, product reviews, health tips, quotes & personal posts, all with a stylish slant.  It inspires me to have an overall healthy lifestyle which includes a comforting environment for mind, body + soul.   Where it goes from here is anybody’s guess – I’m still having fun doing it.  If I end up making some money as a result that’s a bonus.

Now I’m going to direct you to my SHOP page

Signing off….XO