Beauty biz – does Boots #7 live up to all the hype? 

Remember when the original Protect and Perfect was hailed as the next anti aging breakthrough in Great Britain? When it hit the shelves in the United States it sold out in days. No7

In a recent Boots No7 review, BBC reported a clinical study that showed Boots No. 7′s Protect & Perfect to be as almost as effective as prescription products. Wow, big claim!  Is it true?

Gwyneth Paltrow says she is a user of Boots No7 skin cream which adds further credibility to the line. (After all, she should know).

In 2011, Multiple Boots No7 Products Receive Good Housekeeping’s First Annual Anti-Aging Awards.

Boots No7 has been featured and reviewed by a bunch of influential magazines.  NBC claimed the serum was scientifically proven to repair collagen.  The primary ingredient that is known to repair collagen is oligopeptide. But is this ingredient in a high enough dosage to repair collagen? Our first reaction is that Boots No7 represents good value for money. When you compare Boots No7 to premium products, the formula is actually quite effective. The concentration of oligopeptide is reasonable for the cost of the product and we feel it represents good value for money. The Dermatology Review.

No7 Protect & Perfect Intense Beauty Serum has been tested like no other cosmetic anti aging product in an independent 12 month trial. The findings clearly show that it has genuine, long term anti aging benefits. Contains Pro Retinol (I will blog about the importance of Retinol in my next post), concentrated levels of Boots unique antioxidant complex to protect from environmental damage and a skin-firming peptide complex to boost and maintain skin’s elasticity.

The serum does include Palmitoyl Oligopeptide and Palmitoyl Tetrapeptide, two very effective anti-aging ingredients. Unfortunately, the peptides are the two LAST ingredients in a lengthy list of 31 ingredients. This means there are only enough peptides to allow Boots to list them which makes you wonder about the overall effectiveness.  All in all, it feels silky on the skin and seems to work as well as many pricier serums. Only time will tell. Worth a try in my opinion.

Boots No7 is available at Target, QVC, Ulta, Walgreens, and In Canada you can find them at Shoppers Drug Mart & London Drugs – priced between $20 and $40. It can also be purchased online through Boots USA.

 I haven’t tried any of their other products – have you?  Any comments?