Some of the best things come in the tiniest packages.
No offense to the rest of the world, but one thing is abundantly clear: Korean women have the beauty game on lock. Recognizing this, heritage beauty brand Estée Lauder is unleashing its shiny new “Iron Man” mask in Korea a month early as a market test drive.
The metallic, mask-selfie-worthy foil mask—which boasts a dual matrix (yes, MATRIX) technology that locks in the brand’s beloved Advanced Night Repair super serum—is already receiving rave reviews from discerning K-beauty experts. Let the countdown begin.
Coming soon to a store near you:
Kleenex, yes as in the tissue brand, is looking to tend to your face beyond your sniffly nose with a new facial cleansing line. The item women can’t wait to get their hands on? The exfoliating cushions, which in my mind are as lazy-girl-friendly as makeup wipes. With their dual-sided cushions, the sizable rounds gently buff away dead skin and debris, leaving skin smooth, polished, and squeaky clean in the process.
Cleaning, exfoliating and masking your face just got a whole lot easier and a lot more packable.
Source: Marie Claire Magazine