I’m not so sure what to make of this…but would it be so wrong to hang a skateboard on my wall as an ART piece? I mean we hang masks, why not a skateboard?
I can ice skate and rollerblade, but I have never skated on a board and my dog barks at anyone who does. But if I did (and was still in my 20’s or under), I would be attracted to this limited-edition Pucci skateboard collection.
It wouldn’t be the first time a luxury brand has put its stamp on a recreational item (Chanel surfboards, Alexander Wang pool toys, Louis Vuitton golf bags, the list goes on). It is, however, the first time a brand tapped art students to reimagine its archives as something entirely new for the younger set. The resulting street decks are emblazoned with seven graphic takes on Pucci’s classic, color-happy prints. And while each one easily qualifies as an enjoy-from-afar art piece, they’re constructed from scratch-resistant Balkan beech wood and equipped with durable, trick-friendly wheels—in short, they’re meant for riding.
Instead of a traditional announcement, Pucci collaborated with NOWNESS on a short film to break the news. HERE: