INtrigue INsider – Keeping FIT

Shopping online for a bra can be an ordeal. YET there are several lingerie websites that do incredibly well selling online.  One of my competitors Her Room is one of them. The problem is you see something you want but you’re not sure of the fit.  Then to make matters more confusing there’s the European & South American brands where size becomes a guessing game & you just hope for the best.

This from the Vancouver Sun - ad ad for Dianne's Lingerie where they do bra fittings.
This from the Vancouver Sun – ad for “Dianes Lingerie” where they offer bra fittings.
blush bustier
blush bustier

Intrigue Imports features two distinctive brands of lingerie. The beautiful blush line from Montreal in basic North American sizing so if you normally wear a size 36B then you would purchase the same size and there should be no problem – you can consult the blush sizing chart on our website just to make sure.

SI01B-chica - CopyThen we have the lovely jesus fernandez couture collection from Buenos Aires available in French sizing only.  Again, you can consult the jf sizing chart to find out what your equivalent North American size would be.  It might take a bit longer but I assure you it’s worth the extra trouble.

Tomima Edmark founded HerRoom selling lingerie online since 1998 and gets what women are looking for – at least when it comes to underwear. She started her business with entrepreneurial instinct and exhaustive research – learning from consumers, design teams and manufacturers. She probably knows more than she wants to about the complex engineering that goes into designing lingerie and about the unique relationships our bodies have with the lingerie we wear.  fit-tomimaTomima’s Bra Fitting Tip: “You’re a smart person. Since you’ll be wearing the bras, you’re better off taking a few minutes to understand what a perfect fitting bra should look and feel like, and recognize the signs if your bra is the wrong size for you.”

HOW TO  MEASURE AND FIT A BRA IN THREE EASY STEPS..                               Note: if you receive this blog via e-mail and the numbers come out in a jumbled mess please click on this link to my blog at

STEP 1: Measure for Band size:

Keeping the measuring tape parallel with the ground, measure around your bra directly under your bust after expelling all air from your lungs – you want this measurement to be as small as possible. Round all fractional measurements to the nearest whole number. Look below the measurement to find your correct band size.

Measurement:    27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38

Band size:          30, 32, 32, 32, 34, 34, 34, 36, 36, 36, 38, 38

After a 38 band size, the band size should be the closest higher even number to your actual measurement So, 41.5″ is a 42 band. A 41″ measurement is a 42 band.

STEP 2: Measure for Cup size:

Standing straight, with your arms at your side, measure at the fullest part of your bust (while wearing a non-padded bra) making sure the measuring tape is parallel with the ground and not binding.  Round all fractional measurements to the nearest whole number.

STEP 3: *Calculate your bra size:

Subtract your band measurement (step 1) from your cup measurement (step 2). Generally, for each inch in difference, the cup goes up by one size. See the cup size conversion chart below.

Step 1: 34″ under measurement = 36″ band size
Step 2: 39″ over measurement
Step 3: 39″ – 36″ = 3″ or C Cup Size
Your Size is probably a 36C

The cup size calculation starts falling apart at 4 inches larger than your band size, and if you have droopy or pendulous breasts, your measurement will not be accurate.

If The Differtence Is:

Your Standard Cup Size Is:


0″ to 1/2″ (1.3cm) AA
1/2″- 1″ (2.6 cm) A
2″ (5.1 cm) B
3″ (7.6 cm) C
3″ (7.6 cm) C
4″ (10.2 cm) D
5″ (12.7 cm) DD * or E *
6″ (15.2 cm) DDD * or F *
7″ (17.8 cm) G *
8″ (20.3 cm) H *
9″ (22.9 cm) I *
10″ (25.4 cm) J *

*Important Note: this measuring system tends to become less accurate as the cup sizes go above a D. Additionally, some manufacturers name larger cup sizes differently.



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