is a champagne carryall – the Louis Vuitton iconic Noé bucket bag which has just been re-released in various shades of leather and monogram canvas.
In 1932, a Champagne vintner commissioned Louis Vuitton to design a carryall for his precious wares and voilà – the original Noé bag was born. The result – a simple leather bucket bag that safely and stylishly housed five bottles of champagne – four upright and a fifth place upside down in the middle. Now I know why I always loved this bag!
The bag came to represent the free-spirited, effervescent lifestyle of liberated women.
Now, 81 years later, and available starting this month you can find the pint size version – the Noé BB, more suited to the bare essentials – and room enough for a Veuve Clicquot mini or Sofia Coppola blanc de blanc, possibly both.
As seen in marie claire magazine.