You know what they say; if something seems too good to be true, it probably is…except maybe in this case!
We woman already pay a lot for upkeep and that includes our skincare regime. And our skincare regime usually includes an expensive serum. So if you found out you could buy a serum with a really good active ingredient for only $6 you wouldn’t believe me right?
On average a regular glycolic acid-based serum costs around $42. An antioxidant serum of choice costs about $163. These are hefty prices, sure. But they’re serums. Paying top dollar for high concentrations of anti-aging ingredients is just the way it goes, isn’t it?
If you ask Toronto-based beauty brand Deciem, the answer will be a resounding No. The brand has released a new collection of serums that promises the same ingredients as luxury products, except these SKUs boast prices as low as $6.
The new line is called The Ordinary and offers a total of 10 serums, the most expensive of which is $15. Since launching earlier this month, the brand has sold over 43,000 units. I wonder why?
Self-termed “the abnormal beauty company,” Deciem positions its image on the fringe of the beauty market. What makes The Ordinary’s serums unique is their simplicity—each bottle contains only one or two active ingredients, like vitamin C, hylauronic acid, and retinoid (all of which we’re used to seeing in our pricier serums). Deciem’s founder Brandon Truaxe says that because of the low ingredient count, the products can be manufactured and packaged more affordably.
So where can you buy them? Deciem sells all of its ranges on the company website, as well as choice retailers around the globe (U.S. brick-and-mortar locations are in the works). Though the company is fairly under-the-radar stateside, it has become wildly popular in the UK, mostly due to the success of their hand and body care brand Hand Chemistry.
Want to experience the budget-friendly wonders of The Ordinary? Shop some of their serums below!
The Ordinary Hyaluronic Acid 2% + B5 ($7)
If you’re aiming to give your skin an intense dose of moisture, cart this $7 hyaluronic acid serum.
The Ordinary Vitamin C Suspension 23% + HA Spheres 2% ($6)
This skin-protecting vitamin C serum miraculously comes in at less than $6 per bottle.
The Ordinary “Buffet” ($15)
At less than $15, this peptide-packed serum is the brand’s most expensive SKU.
What’s to lose? The only bad thing is if you don’t like it you haven’t lost much money trying something new. If you do like it………. GREAT!
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