Beauty with a Purpose – from Cult Favorite Skincare Label Tatcha
It’s something that was sent to me in the new Box of Style – second go around for Spring. I don’t have to go out looking for new product, it now comes to me and keeps on getting better. I’m happy that it’s an exfoliant with a history and a mission to empower women, as well as make them look well, more polished shall we say?
What it is: a non-abrasive, water-activated enzyme exfoliant with rice bran and licorice, so even those with dry skin can use it. Which helps to encourage cell turnover, lighten the appearance of dark spots, prevent breakouts or clogged pores, and prepare the skin for any treatments to follow.
Founder Victoria Tsai’s Mission Statement
“When I thought of geisha, I had always pictured them with their iconic white makeup. When I met them in person, I realized that underneath that makeup is baby-soft, smooth, luminous skin. Caring for their skin is part of their artistry, passed down and honed through generations. Their rituals and ingredients are timeless and beautiful—they view skin as a brilliant organ, able to care for itself with a little bit of gentle cleansing and nourishment. I fell in love with this approach and wanted to pay homage in creating Tatcha.”
Western Vs. Eastern
“Western skincare is a lot like Western medicine, using drugs to treat an issue after the fact. Eastern skincare is like Eastern medicine, focused on prevention and keeping the body in balance to avoid disease before it starts. Classical Japanese beauty rituals were born from the geisha’s rituals, which are natural, elegant and spare. Even with elaborate performance makeup, her ritual is no more than four steps: melt away her makeup, polish, plump and nourish skin. The ingredients follow the same philosophy, with streamlined formulas of active ingredients, minimally manipulated to their most efficacious form. Whether it’s oil from a camellia flower, steamed wild rose or brewed green tea, each ingredient serves a purpose.”
Why Choose Tatcha
“We develop every formula and our key active ingredients from scratch in-house with some of the most famous skincare scientists in the world, like a couture dress. The ingredients are pure and clean because of our classical Japanese heritage and because I was pregnant when we were beginning our R&D and needed a collection that is body-, animal- and earth-friendly. Finally, we believe that beauty begins in the heart and the mind. We have a 1:1 partnership with Room to Read: Every full-size skincare purchase funds a day of school for a girl in a developing country. Thanks to amazing clients and friends like Rachel Zoe, we have funded over 1 million days of school and counting.”
Have you tried it? What exfoliant are you using and/or recommend?
photos/story: Zoe Report