Another Skincare/Makeup Review

The Boots brand can trace its roots back to 1849. 

Although Boots No7 may be relatively new to many consumers, the skincare brand is as much of a British icon as tea, the Queen and wellies.

Since then, Boots has become the UK’s largest drugstore and has its own namesake skincare line, Boots No7.  I don’t know if you remember how popular their *serum was when it first launched.  In addition to the Protect and Perfect serum, some of the most buzz worthy No7 products include the No7 Firming Booster Serum and the No7 Line Correcting Booster Serum, from the Laboratories line. Together both serums generated a waiting list of 37,000 people; put another way, according to Boots, one product was sold every seven seconds. I tried it (see my past review below) and liked. it but now I’m onto this…

I would say that this is a makeup that feels like skincare.

I’m on my third tube of this velvety smooth Airbrush Away Tinted Skin Perfector that helps to blur fine lines and cover pores to give the appearance of flawless looking skin.  I never wear foundation because it tends to sit on top of skin and prevent it from breathing. This product glides on like liquid silk and is incredibly light. I only use it on the oily T-zone area. 

It’s quick and easy to apply, you can find it in most drugstores and the price is very reasonable.  

Highlights

• Vitamin-enriched formula
• Blurs imperfections including; fine lines, pores and redness
• Conditions skin
• Defends against the damaging effects of free radicals
• Combines the benefits of skincare with sheer coverage

What is Boots?

Boots was launched in 1849 by John Boot, who opened an herbal medicine shop in Nottingham, England. His son Jesse Boot is credited with turning Boots into a large retailer as he embraced traditional medicine at affordable prices. The company grew and expanded over the years, and milestones included the development of ibuprofen in 1969. In 2014 Walgreens acquired a majority stake in Boots, forming the Walgreens Boots Alliance.

What is the Boots No7 Philosophy?

According to the company, No7 takes a down to earth approach to beauty and skincare. As the company explains, “No7 was the first brand to democratize beauty in the UK, bringing premium, affordable products to women. That principle still holds strong..” The brand states that “beauty for women is about more than looking pretty, women use cosmetics to be ready for something: to show up, speak up, and make an impact in their world in their own way. We refer to this as No7 READY.” Boots No7 also strives to be “real and relatable, never featuring supermodels in its advertising and not retouching the remarkable people that do feature.”

Is Boots No7 Cruelty Free?

Yes. According to the company, “We do not conduct animal testing on our products, or on ingredients used in our products, nor do we commission animal testing on our products or on ingredients used in our products.”

Have you tried any of the No7 products?  If so, what do you like?

my *serum review:

https://girlwhowouldbeking.com/2014/05/28/beauty-biz-does-boots-7-live-up-to-all-the-hype/

Source: The Derm Review