Beauty – Goop pop-up at Nordstrom

 For a short while only

Goop: Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, GP wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.

A NOTE FROM GP

We have always been outspoken here at goop about concerns over the toxic ingredients used in personal care products—an industry that operates without regulation. 13 months ago, we were given an opportunity to partner with Juice Beauty, a California company that has been making non-toxic products for more than a decade. We built on their foundation in safety to create something that didn’t exist that I had always been looking for: A line of truly luxurious and effective skincare—products that take organic to the next level. Our line delivers clinically proven, age-defying results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions—but instead of plastics, and toxins, which you would be surprised to know are found in so many expensive face creams, they are loaded with organic, naturally-occurring ingredients that are actually good for you. Aloe, apple, lemon, and grape juices deliver glow, peptides and linseed extract help to firm skin, hyaluronic acid plumps and smoothes fine lines, vitamin C works to clean up the age spots, and meristem plant cells minimize wrinkles and brighten skin tone. We literally did not rest until we had a set of six products that are, quite simply, perfect. Safe enough for our daughters, and powerful enough for those of us who have maybe spent too much time in the sun. I hope you love them as much as I do.

love, gpI am sampling a few of the products like the eye cream & exfoliating instant facial which they swear gp uses daily.  I left with a nice shopping bag & an authentic Japanese bamboo tea ceremony whisk for my matcha green tea lattes.  I have the bkr water bottle which I love.

Beauty: good enough to eat

We love natural beauty products but how about…edible?juicebeauty

It is believed that most women end up eating their lipstick (not out of hunger, more by accident) so maybe edible makeup is a good idea, although I’m not so sure how palatable it will be.

Leave it to clean living, health conscious Gwyneth Paltrow to collaborate with Juice Beauty in developing a line of 78 plant-based products, from foundations to shadows.  juicebeauty2
juicebeauty3Like Juice’s main collection, it’s organic, but the difference is she expanded the range of colour choices, focusing more on saturated hues extracted from fruits and plants, like purple carrots and crushed rose petals.  Can’t wait to sample some of these products!

All products starting at $20 available at http://juicebeauty.com

 

beauty biz – honestly

A new beauty launch.  This time by actress-turned-CEO Jessica Alba as she branches out, adding a beauty line to her Honest Company, known for its eco-friendly household and baby products. honest3

Jessica Alba didn’t build a $1 billion company by playing it safe.

The Honesty Company has turned Jessica, 34, into a bona fide entrepreneur – and a rich one at that – and now the gorgeous mom-of-two is set to sell a new line of cosmetics from the all-natural and organic-focused brand.

The Instagram account for Honest Beauty launched and started teasing the new line a week ago, but yesterday the brand shared a sneak peek at the upcoming collection.

Take a first look at the development of our color collection,’ reads the caption under the snap, which features pink and red-pigmented products that appear to be lip glosses and blush powders.

Pretty pigmants: The brand's Instagram account shared this image teasing the line's offerings

Pretty pigmints: The brand’s Instagram account shared this image teasing the line’s offerings

The cosmetics will likely be marketed as eco-friendly, safe, and sustainable, which are all major tenets of the company and characteristics that Jessica has been vocal about in the past.

‘There’s a real need for beauty products that aren’t like piling dirt on your face, are healthy and don’t make you sick but actually work and feel luxurious,’ she told Cosmopolitan.co.uk earlier this year.

Jessica opts for natural or non-toxic makeup products that are free of the following ingredients:makeup1So do I.  Look forward to seeing what the products are like.  I’ll probably be falling for some come Fall.

Source for launch:  http://www.dailymail.co.uk/