For a short while only
Goop: Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, GP wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.
A NOTE FROM GP
We have always been outspoken here at goop about concerns over the toxic ingredients used in personal care products—an industry that operates without regulation. 13 months ago, we were given an opportunity to partner with Juice Beauty, a California company that has been making non-toxic products for more than a decade. We built on their foundation in safety to create something that didn’t exist that I had always been looking for: A line of truly luxurious and effective skincare—products that take organic to the next level. Our line delivers clinically proven, age-defying results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions—but instead of plastics, and toxins, which you would be surprised to know are found in so many expensive face creams, they are loaded with organic, naturally-occurring ingredients that are actually good for you. Aloe, apple, lemon, and grape juices deliver glow, peptides and linseed extract help to firm skin, hyaluronic acid plumps and smoothes fine lines, vitamin C works to clean up the age spots, and meristem plant cells minimize wrinkles and brighten skin tone. We literally did not rest until we had a set of six products that are, quite simply, perfect. Safe enough for our daughters, and powerful enough for those of us who have maybe spent too much time in the sun. I hope you love them as much as I do.
love, gpI am sampling a few of the products like the eye cream & exfoliating instant facial which they swear gp uses daily. I left with a nice shopping bag & an authentic Japanese bamboo tea ceremony whisk for my matcha green tea lattes. I have the bkr water bottle which I love.