beauty biz – PURE Hyaluronic Acid is worth it’s weight in water 

It all goes back to the womb. Have you ever met a baby with bad skin?

Babies are born with a high level of



hyaluronic acid, which keeps their dewy skin plump and smooth. Unfortunately, the amount of hyaluronic acid in skin diminishes with age, most significantly after age 40.

First off, don’t let the word “acid” fool you. Hyaluronic acid isn’t harsh or skin-stripping at all. In fact, it’s the exact opposite – a powerful humectant (aka moisture-binding ingredient) that keeps skin plump and hydrated which in turn means younger looking skin.

First off, let’s not mislead anyone here – disappointingly there is no “fountain of youth” magic skin cream or lotion fix that is available on the market despite various claims. The idea of remaining ageless has appealed to mankind since the dawn of time, but most of us realize this is a pipe dream. However, maintaining a youthful complexion and improving the appearance of our skin is not beyond our reach. In fact, one of the best kept secrets for naturally ageless skin is using hyaluronic acid (also known as sodium hyaluronate) serum.


Don’t get too excited but Hyaluronic Acid (HA) is known for its ability to bind up to 1000 times its weight in water.  Imagine that? When applied to your skin, hyaluronic acid serum actually helps the cells in your skin absorb and retain moisture. This helps to give you that supple glow that’s been missing.  Unlike collagen, Hyaluronic Acid is able to penetrate the skin’s upper layers to improve and benefit the skin when applied topically. HA is a major component of skin, where it benefits tissue repair and protection. When applied in an HA cream or serum, hyaluronic acid forms an air permeable layer and penetrates into the dermis, thus boosting the elasticity and hydration of the skin. The protective barrier on the skin locks in moisture, thus giving it a more youthful appearance.
As you age, the body’s HA production naturally decreases, leaving the skin dry and that’s where wrinkles start to form. Replenishing the body’s natural HA allows skin to retain moisture and provides volume, form and lift.

PRODUCT REVIEW: I received a new (to me) HA serum called “episilk” to try out and this is what the company has to say about it:

Episilk™ PHA Serum is an intensely hydrating serum that rejuvenates skin from the inside out. It improves the tone and appearance of skin by enhancing the skin’s ability to retain moisture. Its light, non-oily texture soothes skin leaving it fresh and soft while smoothing fine lines and wrinkles. PHA Serum renews your skin’s suppleness and elasticity.

The Episilk Pure Hyaluronic Acid Serum contains just two ingredients (de-ionized water and HA), which means that the acid isn’t subject to degradation from other ingredients and also allows a higher concentration of active ingredient for your money.  Approx. price $59.95

How to use it: Apply twice a day to wet face or put a small amount on the back or side of your hand, and mix with an equal amount of water. This serum is very concentrated and adding a very small amount of water will help activate it for best results.

What I have to say:

Who am I to argue with all the beneficial research, claims and hype surrounding HA, and with only two powerful ingredients it can’t get much better.  The fact that I received this product gratis doesn’t mean that I have to report back that I like it but after having tried it for only a few days (so far) my skin feels great and looks more hydrated.  It feels similar to a previous one I tried (MyChelle Hydrating Serum, Ultra Hyaluronic) that had many more ingredients – not necessarily a bad thing but for this you want the purest form available.  The company also has other types of serums.

How I use it:

First I spritz on my own face spray (étoile – hydrating facial essence)that has EXOTIC FLORAL WATERS and THEN USE ONE PUMP OF THE SERUM. You can also use it on your Décolletage  (area on your upper chest that MANY WOMEN MISS). At night (especially in dry season) I always use a bit of FACE OIL over top of any serum.

Link for serum:

Link for exquisite face oil & spray:

 On PINTEREST: Beauty Products I can’t live without:





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