Who would believe that clothes giant H&M is launching a beauty and makeup line, which will hit some 900 stores worldwide this fall. H&M is branding the new products — in sleek, gold-tinted packaging — as “fashion for the face.” The 700-item line will include makeup, hair care and skin care products, with prices ranging from $2.99 to $24.99.
“This is an opportunity to be inventive, creative and have fun with fashion and colors,” H&M Beauty’s concept designer Sara Wallander said in a statement.
A premium line and sustainable products certified by Ecocert will also be available, as will seasonal products.
There will be dedicated store areas for customers to try out different products, and the new line will also be available online.
When the Swedish brand came to America in 2000, opening its first store in Manhattan, it brought fast-fashion into the spotlight. H&M has mixed high- and low-fashion by featuring collaborations with Karl Lagerfeld, Stella McCartney, and more recently, Alexander Wang, among other designers. Balmain Is H&M’s Latest Designer Collaborator.
It might require taking a break from Sephora to check it out.
Source: News Wire Services