Style – meet my new Boy.Friend!

Watch out boys –  we girls want what you want!

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Wearing a watch now is more of an accessory or fashion statement because everyone can check the time on their cell phones and since every single person carries a cell phone….no need to wear a watch…unless it looks something like this one by Chanel.chanel3For the first time since the 2000 launch of the J12 , a watch designed by a man for men but that was picked up by women everywhere – the French powerhouse is unleashing a watch inspired by classic masculine codes but designed for women.  Some male editors were overheard coveting it too.chanel5

Called the Boy.Friend, this watch comes with a wait period (please don’t tell me this will become the watch version of the Birkin). It’s being released in Chanel stores this September, and when it does, it will appear in just a handful of iterations, ranging from the sparest, small quartz model in beige gold with an alligator strap to the large, diamond-trimmed style in white gold – priced from $12,500 to $27,000 USD. You don’t have to wait, however, to see some styles, as modeled by Sam Rollinson here. chanel2Anyone interested in a preview of what Chanel has in store for Fall should check out the Paris editors vamping it up on Instagram with the hashtag #meetmyboyfriend.

Speaking of Instagram, it’s such a powerful tool now that I want to discuss it more in another post –  I’ve been playing around with it.

In the meantime, I like this watch (more reliable than it’s human counterpart) but I love the advertising campaign photos even more.  So artistic, but then we wouldn’t expect anything less from Chanel would we?

Photos: Chanel

Story: Style.com

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