The ULTIMATE “get”
While many shows have remarkable casts, for models both new and established, Prada remains the ultimate “get.” The prestige and visibility that come from being on the Prada runway is incomparable—whether you’re a newcomer having your first big moment or a star returning after a lengthy hiatus. As a result, Prada’s castings have become the barometer by which other shows are judged, as well as an arbiter of industry beauty norms. If you want to get a feel for the current modeling look du jour, a glance at Prada’s run of show is all that’s needed.
While models make up the majority of Prada’s runway, the brand’s menswear advertising has long relied on art house actors, enlisting everyone from conventional cuties Aaron Taylor-Johnson and Ben Whishaw to acting luminaries like Gary Oldman, Harvey Keitel, and Christoph Waltz. At the fittingly theatrical Fall 2012 show, worlds collided when Oldman, Adrien Brody, Willem Dafoe, and Jamie Bell unexpectedly took to the runway alongside male models like Arthur Gosse and Victor Nylander.
Prada consistently launches careers, and though not every model selected for a Prada exclusive contract goes on to greatness, the brand’s success rate is enviable. Those chosen to open the show, walk in it exclusively, or debut via a Prada campaign are essentially winners of modeling’s golden ticket, and many now-famous names got their first break via Prada. Miuccia Prada gave a contract to a leggy Czech named Karolina Kurkova before she turned 16, and enlisted her to walk Prada and its sister brand, Miu Miu. In 2005, Prada opened with Sasha Pivovarova, a then-unknown Russian art student who would go on to represent the brand for six consecutive seasons. Long before she was omnipresent in ads for Céline, Daria Werbowy was successful when opening Prada’s Spring 2004 show and landed a contract. Models like Suvi Koponen, Katlin Aas, Lindsey Wixson, Arizona Muse, Vanessa Axente,Maartje Verhoef, and Amanda Murphy all came into their own with appearances at Prada. Even this season’s key catwalkers, like Lineisy Montero and Willow Hand, began with—you guessed it—Prada.
WATCH the Prada Spring 2016 ready-to-wear show Note:(if you’re receiving this post via e-mail please click on the title at the very top of this page & scroll down to view):
Source: Janelle Okwodu for Vogue