Talking about the beauty company founded in Provence, France. Not me. I’m nowhere near 40!
40 is the age of genius!
Many great artists created the majority of their works once they passed this milestone. Niki de Saint-Phalle’s Nanas, Andy Warhol’s Campbell’s Soup Cans, The Four Seasons by Antonio Vivaldi to name a few.
“No one is young after forty, but one can be irresistible at any age.” Coco Chanel
Anyway, some things get better with age. Certainly that would be true for the company known and loved for its irresistible French pampering products. I once visited the original L’Occitane location where you could smell fields of heavenly lavender from miles away.
To help celebrate, L’Occitane held an evening in their flagship Vancouver location last week – with hor d’oeuvres, glasses of rosé, dried lavender bouquets, free gel manis and surprise gift cards offering anywhere from $10 to $100 worth of product. It was a fun few hours with like minded women. Translation: we who want to be pampered.
For its 40th anniversary, L’Occitane is retracing the roots of its greatest products.
Time to uncover the secrets behind one of my all time favourites:
Renowned since ancient times for its fruits’ softening and smoothing properties, the almond tree is a key part of the Provençal landscape. First to blossom, the trees adorn themselves in February with a delicately scented white veil, as the orchards continue to sleep. The flowers herald the start of Spring, before giving way to beautiful soft green shells, the nut of which is bursting with useful cosmetic properties.
Yet at one time the almond tree all but disappeared from the region. Threatened by the mechanisation of agriculture and the expansion of more profitable crops, it gradually began disappearing in the 1930s. In the 2000s, the Alpes-de-Haute-Provence region pioneered an initiative, supported by L’Occitane, to get this symbolic tree back to its rightful place in the Provençal landscape.
Combining smooth, creamy oil with meltingly soft almond milk, this formula has the ability to both strengthen and soften. Its secret? A luxurious, almost addictive fragrance. Like covering skin with a satin-smooth veil, Almond Milk Concentrate hydrates for more than 48 hours, while at the same time smoothing, firming and restoring the skin’s natural density.
Voilà! Straight From the fields of Provence to your favourite L’Occitane store.
“Age does not protect you from the dangers of love. But love, to some extent, protects you from the dangers of age.” Jeanne Moreau.
Photos: d. king
Source for Concentrate: L’Occitane.com