MAKEUP FOR URBAN WARRIERS
If I’m going to use an eyelash curler at all it will always be one from iconic Japanese beauty brand Shu Uemura. No other curler compares – case closed! I like their mascara too but have not tried any other makeup from them. But I do admit to judging a palette by it’s cover.
I just found out about their latest collection which is one for the books (and your makeup bag). The brand teamed up with artist Oyama Enrico Isamu Letter (a Tokyo native who now calls Brooklyn home) to devise a range of colors and compacts guaranteed to help you stand out in a crowded concrete jungle. Which would you rather be: warm and vibrant or cool and chic?
Despite the fact that Shu Uemura’s international artistic director, Kakuyasu Uchiide, paints faces and Isamu oftentimes considers the city his canvas: there are more similarities between makeup and urban art than one would think.
Oyama’s explanation is “Just as a piece of street art uniquely corresponds to specific spaces in an urban environment, makeup also corresponds to shapes and functions of each part on a face, which varies person to person.” And similar to how an artist establishes an identity through his/her work, makeup can be used to “transform” its wearer from “ordinary me” to “ideal me,” he added. The limited-edition line includes two eyeshadow palettes, highly pigmented lip and cheek tints, creamy eyeliner pencils, bright lipsticks, and a striking brush set—some of the tubes and compacts emblazoned with Oyama’s work.
As seen on style.com